Relationships are built between people
Too much marketing focuses on products and companies, rather than on how peoples’ lives are better because of them. That’s what matters to people. Read my story.
I have 20 years experience marketing for companies including Gartner, MediaMetrix, Excite, Autodesk, Yahoo!, InfoQ and Intermolecular. I also have 20 years’ experience in improvisation, sketch and stand-up comedy (and a local cable show. That’s a story!), and as a speaker and author. I “get” human-speak – it’s focused on your audience.
Formal Yadda, Yadda
I have an MBA in marketing from UC Berkeley and an MLA from Stanford University. I am a founding fellow for The Society for New Communications Research. I also run a marketing podcast when I’m not kicking jargon’s butt. I regularly perform improv in the SF Bay Area with my silly friends who are some of the most creative people I know. I live in San Jose with my big dude, little dude (my fave audience of all), and most recently, a new doggy dude. Woof!
Some places you can read my content (besides the blog, of course!)….
Social Media Today
The American Marketing Association’s Marketing Power Magazine
The Society for New Communications Research
How We Can Help
My company is a marketing communications company in San Jose, the heart of Silicon Valley and the San Francisco Bay Area. I provide marketing strategy, messaging, writing, and storytelling expertise to mid-sized b2b and b2c organizations so they generate more and better leads, close higher- margin business and retain profitable customers. We’re your outsourced marketing arm. We also offer fun, engaging facilitation, marketing workshops and talks. Marketing strategist, improviser, and storyteller, CEO Kathy Klotz-Guest is also a popular marketing speaker. Catch her Thursdays on BlogTalkRadio.