Relationships are built between people

Too much marketing focuses on products and companies, rather than on how peoples’ lives are better because of them. That’s what matters to people. Read my story.

I have 20 years experience in marketing for companies including Gartner, MediaMetrix, Excite, Autodesk, Yahoo!, InfoQ and Intermolecular. I also have 20 years’ experience in improvisation, sketch comedy (and a cable show! Yep – that’s a whole story), and as a speaker and author. I “get” human-speak, and it’s focused on your audience. It’s always about them.

Formal Yadda, Yadda

Kathy doing ImprovI have an MBA in marketing from UC Berkeley and an MLA from Stanford University. I am a founding fellow for The Society for New Communications Research. I also run a marketing podcast when I’m not kicking jargon’s butt. I regularly perform improv in the SF Bay Area with my silly friends who are some of the most creative people I know. I live in San Jose with my big dude, little dude (my fave audience of all), and most recently, a new doggy dude. Woof!

Featured In

Some places you can read my content (besides the blog, of course!)….

Social Media Today
CustomerThink
MarketingProfs
Pragmatic Marketing
The American Marketing Association’s Marketing Power Magazine
Business2Community
The Society for New Communications Research

How We Can Help

My company is a marketing communications company in San Jose, the heart of Silicon Valley and the San Francisco Bay Area. I provide marketing strategy, messaging, writing, and storytelling expertise to mid-sized b2b and b2c organizations so they generate more and better leads, close higher- margin business and retain profitable customers. We’re your outsourced marketing arm. We also offer fun, engaging facilitation, marketing workshops and talks. Marketing strategist, improviser, and storyteller, CEO Kathy Klotz-Guest is also a popular marketing speaker. Catch her Thursdays on BlogTalkRadio.

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Your marketing story is always bigger than your products and services. The most important question to be answered is, "What do you stand for in the world?" That means knowing how you leave the world better off. Don't just create marketing; create a movement.