Relationships are built between people
Too much marketing focuses on products and companies, rather than on how peoples’ lives are better because of them. That’s what matters to people. I believe all marketing, like improv, is great storytelling. And marketing should be run like an improv group with a collaborative “yes and” mentality. Read my story.
My goal is to turn business marketing and storytelling from transactional to human-centered
I spent almost 15 years creating products and communications and storytelling strategies for high -tech marketing companies before starting Keeping it Human. Since then, I have created internal and external storytelling strategies for The United Way, Cisco Systems, InfoQ, and worked with organizations including Kaiser Permanente, Portola Pharmaceuticals, and Stanford University to uncover bold new ideas. I also have 20 years’ experience in improvisation, sketch and stand-up comedy (and a local cable show. That’s a story!), and as a speaker and author. I “get” human-speak – it’s focused on your audience. My passion is helping companies go from transactional to having emotional resonance in their storytelling, content, and branding. How I do that is by bringing in concepts from 20 years creating compelling human narratives on the stage to the business page.
Formal Yadda, Yadda
I have an MBA in marketing from UC Berkeley and an MLA from Stanford University. I am a founding fellow for The Society for New Communications Research. I also run The Keeping it Human Improvised Marketing Show podcast when I’m not kicking jargon’s butt. I regularly perform stand-up comedy improv in the SF Bay Area with amazing people. I am the author of “The Executive Bedtime Series” and “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”
Some places you can read my content (besides the blog, of course!)….
Social Media Today
The American Marketing Association’s Marketing Power Magazine
The Nimble Blog
The Society for New Communications Research
How We Can Help
My company is a marketing communications company in San Jose, the heart of Silicon Valley and the San Francisco Bay Area. I provide marketing strategy, messaging, writing, and storytelling expertise to mid-sized b2b and b2c organizations so they generate more and better leads, close higher- margin business and retain profitable customers. We also offer fun, engaging facilitation, marketing workshops and talks. Marketing strategist, improviser, and storyteller, CEO Kathy Klotz-Guest is also a popular marketing speaker. Catch her Thursdays on BlogTalkRadio.