Messaging Lessons From Oprahs Golden Globes Speech

Source: Ron Smith via Unsplash.com Messaging Lessons From Oprahs Golden Globes Speech - For Speakers and Brands And this is not just a message for speakers; it's a powerful message for brands - your job is to create powerful moments of hope. Here are the big messaging [...]

By |2018-01-08T18:08:35+00:00January 8, 2018|

Playful Brands 2017: My Roundup of Fun Brands

Playful Brands I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and social media. They are not over the top - and they [...]

By |2017-12-12T18:36:33+00:00December 11, 2017|

How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of [...]

By |2017-11-20T23:33:28+00:00November 20, 2017|

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and [...]

By |2017-09-24T20:31:20+00:00September 24, 2017|

Good Storytelling Goes Bad: The Savior Story

Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes [...]

By |2017-02-21T22:45:15+00:00January 26, 2016|

Stop Marketing Bullshit – Use These Three Words

Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does [...]

By |2017-02-21T22:45:44+00:00January 25, 2016|

69 Marketing Predictions for 2016

69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I follow, know, and chat with. To see the predictions and where to double-down [...]

By |2017-02-22T01:03:55+00:00December 17, 2015|

Content Marketing Mindfulness

Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. Pic by www.gratisography.com You can watch the blab here. What does content [...]

By |2017-02-22T01:04:37+00:00December 14, 2015|