Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and [...]
Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content (with a high badass ratio) is a creative imperative today. How do you [...]
Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. The CEO of Betabrand, Chris has brought innovation, humor and a risk-taking culture [...]
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - [...]
Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building [...]
Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in [...]
Idea Orgasms! Image source: gratisography.com Idea Orgasms - How Play Fuels Creativity On Friday, June 24th, I did a great blab with my friend, Gary Ware, on achieving breakthroughs with playfulness and creativity. Why? Because the collision of ideas gives us creative fuel! In this blab [...]
I hear this a lot: "I work in a boring industry or I have a boring product. There isn't much I can do." I disagree. You can bust boring content. There is no boring product or industry - only boring marketing lacking imagination. I believe anyone can think [...]
John Oliver, Source: Youtube.com, This Week with John Oliver Why John Oliver Rocks Content I love John Oliver. He's up there in my comedy pantheon along with Key and Peele and Jon Stewart (who gave him his start on The Daily Show). He's smart, insightful, self-deprecating, and [...]
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and [...]
