Thank You to Marketing Camp Silicon Valley. I lead a session on Telling Your Purpose, Your Why Story, and why it matters in marketing: It’s the relationship with your customers.

Here I am in a green sweater by the flip chart stand (slightly camouflaged by the color of the chairs!) drinking water while the group – in ergonomically comfy chairs – shares “why stories” with each other.Kathy Klotz-Guest at Marketing Camp

And below – a pic of me with Marketing Camp’s Marketing Hero! PS: I think he is really Zorro sans the mask.

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Your marketing story is always bigger than your products and services. The most important question to be answered is, "What do you stand for in the world?" That means knowing how you leave the world better off. Don't just create marketing; create a movement.