I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don’t give as much attention to these days – we’re too busy being buried in tactical busy-ness. It’s time to elevate the discussion, chat about brand strategy and how to leapfrog with grace and ease! You can listen to the podcast here or by clicking the file below.

Kathy Klotz-Guest

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Your marketing story is always bigger than your products and services. The most important question to be answered is, "What do you stand for in the world?" That means knowing how you leave the world better off. Don't just create marketing; create a movement.