Attached are my notes for the two product storytelling sessions at Product Camp Silicon Valley 2013.

Product-Camp-handout-2013_Kathy-Klotz-Guest

Would love to hear your thoughts!
Email me at Kathy(at)KeepingitHuman(dot)com.

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2 Responses to Shake Up – and Humanize – Your Product Storytelling

  1. Stacey Louie says:

    Your 2 press’s @ Product Camp were fantastic. I really enjoyed the approach to building a value statement using Stories.

    - Stacey

    • admin says:

      Thanks, Stacey. I had a great time. Product Camp is always fun and organic, and that’s what I love about it. Great to meet you. I had heard so many wonderful things from Jen about you!

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Your marketing story is always bigger than your products and services. The most important question to be answered is, "What do you stand for in the world?" That means knowing how you leave the world better off. Don't just create marketing; create a movement.