On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience.

Here are some of the takeaways:

1. Content strategy can’t exist on its own – it needs a story strategy.

2. Every company must be a storytelling company – I’ve written about this many times.

3. The customer (and voice of the customer) must be reflected in the company narrative.

4. Customers need to feel ownership of that narrative so they re-tell it – their way!

5. All great company narratives must be about something bigger than a company and its products and services.

What do you think?

How do you use storytelling to create great content? How does it improve the customer experience for you?