On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience.
How Storytelling Improves the Customer Experience from Society for New Communications Research (SNCR)
Here are some of the takeaways:
1. Content strategy can’t exist on its own – it needs a story strategy.
2. Every company must be a storytelling company – I’ve written about this many times.
3. The customer (and voice of the customer) must be reflected in the company narrative.
4. Customers need to feel ownership of that narrative so they re-tell it – their way!
What do you think?
How do you use storytelling to create great content? How does it improve the customer experience for you?
Thank you for sharing your pointers on story telling as a way to connect with your ideal customer. It is something that I am looking to do more. I think my favorite point was the last one–it is truly about connecting with something bigger than myself 🙂
Awesome, Victoria. Glad you enjoyed it. It’s always about something bigger than yourself. That’s the key. Find your purpose and tell that story – that’s the most powerful narrative you can have. Let me know how it goes!