B2B Marketing Humor – Put the FUN in Funnel to Widen it

Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B [...]

By |2017-02-21T19:26:40+00:00November 11, 2013|

Marketing Lessons From the Comedy Stage, Part II

This post is part II of II. To read part I, click here.   Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks try to sell what's popular rather than focus on generating authentic material that [...]

By |2018-01-06T02:44:50+00:00February 22, 2013|

Marketing Lessons From the Comedy Stage, Part I

Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many years in sketch, stand-up and improvisation have provided a number of critical business [...]

By |2018-01-06T02:45:47+00:00February 20, 2013|