Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And that story has to include the stories our customers and communities tell; actually, those are the most important stories in any storytelling strategy. [...]
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the rare storytelling unicorn!), gave us a glimpse of how organizational storytelling has evolved. [...]
Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you have a problem. I can’t tell you how many times I hear businesses [...]
