Stop Comparing and Start Reframing Your Brand!

Cut the Crap! The "Er" of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that start-ups (and other companies) too often rely on comparing themselves to other well-known [...]

By |2017-02-21T02:21:17+00:00April 9, 2014|

How Starbucks Built a Brand with a Soul

“It’s not what you do; it’s WHY you do it.” - Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th) on Super Soul Sunday about Starbucks, his new book and why building a company with a soul and conscience matters. Your [...]

By |2017-02-21T19:21:07+00:00December 20, 2013|

Leapfrogging Your Brand – Why it Matters

I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as much attention to these days - we're too busy being buried in tactical [...]

By |2013-05-10T16:21:50+00:00May 10, 2013|