Business Storytelling Truth in a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in LA on Oct 25th (note: still FREE tickets available here at storyconference.info). storyconference.info Over the weekend, someone wanted to argue with the idea [...]
One of the things I really love about what I do is that I get to talk to other storytellers - both inside and outside of companies - about trends, key storytelling elements and about important topics such as, "How to be a better storyteller." Follow Kathy on [...]
Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me - [...]
I've said it before: today's business storytelling is predominantly storytelling-lite. Many of the business stories being told just scratch the surface of human emotions because they are too focused on the company, on rational (rather than on personal and emotional) value, and on resolutions that end with the [...]
DNA Video Hangouts Business Storytelling Techniques: StoryDNA Hosted by Kathy Klotz-Guest and Brian Carter, the business storytelling StoryDNA series of Google Hangouts is all about the future of business storytelling - techniques and tips with today's storytelling practitioners. Come back regularly because we're adding to the [...]
Does your business have a ‘Yes, And’ or a ‘No, But’ attitude? Culture, collaboration and storytelling are the focus of this episode. Recently, I had the pleasure of chatting about Business Storytelling with Lianne Picot of Story-Powered on Voice America radio. We had a blast chatting about what [...]
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as [...]
Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through the lens of a human being (hey, you can't hug a company!); and [...]
Brian Carter and I are working on a book on Storytelling for Business. We had the great pleasure (and fun) of interviewing Kevin Allison, founder of TheRisk! podcast, storyteller, and former member of MTV's comedy, The State about storytelling for business and how to tell stories people care [...]
Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero's Journey with Michael Margolis and Brian Carter. The second panel was on business storytelling with marketers including: Brian Carter, Tamsen Webster and Felicia Slattery. Both were a blast [...]
