Human-Centered Design: Where are the Product Storytellers Today?

Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech?   Many companies gather customer requirements, build in a few of the most important needs, create a prototype, and collect beta-test feedback. [...]

By |2018-01-06T02:31:40+00:00September 16, 2012|