The following post is an update from a prior post from over a year ago. My update appeared in convinceandconvert.com on September 30: Why Every Organization Needs a Chief Marketing Improvisation Officer. Improvisation Makes People Better Marketers The New CMIO As a stage improviser, I love [...]
In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!....Stop with the marketing jargonstipation! Well, actually, I should back up and explain. I named my company – Keeping it Human – about 4 [...]
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, therefore, is showing how the hero/protagonist of the story changes. What can your [...]
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, [...]
