Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; they connect. They don’t follow a script – they paint a picture with [...]
If you took a journalism class in school, you know how important the inverted pyramid is. Give people the top headline first – then the details. Start with the big a-ha headline – always – to grab attention. Yet, too many companies – especially in technology – [...]
Social media tools operate like a high-powered microscope (telescope, mirror...pick your metaphor!). They amplify everything you do - the good, the bad, and the ugly. Oh, the ugly and the abject horror. So before you start tool-chasing as a consequence of "shiny object" syndrome, make sure everything you [...]
