6 Ways Poor Communication Kills Customer Value

The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully connecting with people. When marketing communication is brief, focused, and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see [...]

By |2018-01-06T02:29:19+00:00November 18, 2012|

All Marketing Communicates; Great Marketers Connect

Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us actually connect at a meaningful level. This is especially true in marketing. Think [...]

By |2017-02-14T01:51:52+00:00October 12, 2011|