This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and [...]
How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe' series, I've had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I've been joined by two marketing friends, Gary Ware and Brian Carter. What do content marketing [...]
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of "Welcome to the Funnel." Follow Kathy Follow Jason Tips From the Podcast 1. [...]
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty sure he wouldn't describe himself this way (he's humble), he's a master at [...]
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content Marketing Humor: Presentation Create Better Marketing Content with Humor from Kathy Klotz-Guest How [...]
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this [...]
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I didn't learn that in business school. I recently [...]
Your secret sauce Content Marketing Secret Sauce: Your Voice I love hot sauce. It's my superfood crush. I'd declare it a food group if I could - and I may! It adds spice and flavor, and can turn something bland into something truly awesome. That gets [...]
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at MarketingProfs.com, about content marketing. 2014 Content Marketing Trends Content marketing isn't new; however, [...]
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I’ve always jokingly referred to as a ‘Beaches’ marketing approach. It's easy [...]
