Hey Chief Relationship Officer! Scaling Relationships is Your Top Job
My article, "Hey, Chief Relationship Officer," has been published on the Nimble Blog. Read the article. You know you want to!
Scaling Customer Relationships Means Scaling the Human Element
Marketing Automation is Not a Customer Relationship-Building Strategy Social media is about people. Marketers know this. We’ve talked about it forever. Yet, we want to scale, so we throw technology at the issue. Because technology scales everything right? Wrong. The ‘Human Element’ matters. People, too, must scale. [...]
“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer Relationships Require Shared Values
So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other companies. The goal of marketing in the early stages of contact – just like in dating – is [...]
