Differentiation: Drop Expected & Focus on Mix

Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to just one thing. It can, certainly. And there are companies that have a [...]

By |2018-01-06T03:08:44+00:00August 6, 2014|

Successful Product Videos Aren’t About Products

Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and metaphorically – as love between two bloggers blossoms as a result of a [...]

By |2017-02-21T21:01:10+00:00November 19, 2012|