SVPMA: Humanize Your Product From the Inside Out

On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's how you humanize and align product with marketing! Stories don't just happen after [...]

By |2017-02-21T20:42:29+00:00May 20, 2013|