How to Keep Your Content Playful and Fun

Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. “Kathy, how can we inject more humor into our social [...]

By |2018-01-06T03:26:45+00:00November 22, 2015|
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B2B Marketing Humor – Put the FUN in Funnel to Widen it

Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B [...]

By |2017-02-21T19:26:40+00:00November 11, 2013|
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