A Marketer’s Hu-manifesto on Humor

Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and [...]

By |2017-02-21T20:26:19+00:00April 5, 2013|

Change The Game and Make Networking More Human

Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether you are worth their time (hey, you know the undignified ‘sizing up’ look). [...]

By |2018-01-06T02:23:40+00:00January 20, 2013|

Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part II of II)

KKG: You and I both agree culture eats strategy for breakfast. AMEN! What’s the “breakfast of champions” that culture must have to thrive? Put another way, if there were two elements that created culture “oxygen,” what would they be? They would be Questions and Curiosity. Most problems left [...]

By |2012-03-29T22:58:00+00:00March 29, 2012|

Humanizing Sales – A Q & A with Sales Expert, Jill Konrath

Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are so many examples of salespeople that are aggressive and "un-human." Yet, selling is [...]

By |2017-02-14T01:51:02+00:00January 20, 2012|

Does Fun Matter in Sales and Marketing? Yes, and!… Humor Me!

I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer [...]

By |2017-02-21T22:05:32+00:00December 7, 2011|

When it Comes to Content, Think Like A User

When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask me how to create viral content. If I knew that, I’d bottle it. [...]

By |2017-02-14T01:53:26+00:00September 9, 2011|