Cut the Crap! The "Er" of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that start-ups (and other companies) too often rely on comparing themselves to other well-known [...]
Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a [...]
The following blog post is a compilation from a Q&A with Nilofer Merchant. Nilofer, formerly the founder and CEO of Rubicon, is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford. After working at Apple and Autodesk and with many other Fortune 500 firms, she [...]
