SVPMA: Humanize Your Product From the Inside Out

On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's how you humanize and align product with marketing! Stories don't just happen after [...]

By |2017-02-21T20:42:29+00:00May 20, 2013|

Human-Centered Design: Where are the Product Storytellers Today?

Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech?   Many companies gather customer requirements, build in a few of the most important needs, create a prototype, and collect beta-test feedback. [...]

By |2018-01-06T02:31:40+00:00September 16, 2012|