Key to Great Video: A Human Connection

Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was repealed. Since then, I have seen it several times. Since its posting yesterday, [...]

By |2017-02-14T01:53:31+00:00September 21, 2011|

When it Comes to Content, Think Like A User

When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask me how to create viral content. If I knew that, I’d bottle it. [...]

By |2017-02-14T01:53:26+00:00September 9, 2011|

Great Marketing Answers the “Why”

Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on a feeling of connection rather than on some objective, decision-making criteria. Yep. Humans [...]

By |2017-02-14T01:48:52+00:00July 31, 2011|