SVPMA: Humanize Your Product From the Inside Out

On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's how you humanize and align product with marketing! Stories don't just happen after [...]

By |2017-02-21T20:42:29+00:00May 20, 2013|
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Jobs’ Genius: Making Technology More Human

Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music for years to come. His contributions were far reaching, and among the most [...]

By |2017-02-14T01:51:43+00:00October 6, 2011|
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