On November 17, I had a great time chatting on the podcast with my friend and colleague, author and FunnyBizz founder, David Nihill, about comedy in marketing and speaking. This is a topic near to my heart and David's. Comedy in Marketing: A Chat with David Nihill [...]
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this [...]
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course, there is no home-run [...]
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do [...]
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer [...]
