Humor and Branded Content - How to Show Audiences You "Get it" Humor and Branded Content This month I published a piece on humor and branded content and native advertising in the latest updates for the Native Advertising Institute. It's getting harder to get and keep [...]
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned [...]
On November 17, I had a great time chatting on the podcast with my friend and colleague, author and FunnyBizz founder, David Nihill, about comedy in marketing and speaking. This is a topic near to my heart and David's. Comedy in Marketing: A Chat with David Nihill [...]
On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that he was a minute late for the call! I met Chris last year [...]
David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I met David at in San Francisco in June 2014 - the inaugural launch [...]
A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great [...]
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a 'funny' quest - or a quest for what's [...]
Source: Liza Donnelly and The New Yorker Liza Donnelly’s latest book, Women on Men, is more than just fun cartoons. And, yes, the book has plenty of those, too. This book explores the conversations funny women have been having for years – about life and [...]
I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have a sense of humor to make it these days. It's tough out there [...]
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks try to sell what's popular rather than focus on generating authentic material that [...]
