My Strategic Humor Principles for Success I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've evolved and I've put all of these to the test. In pretty much every capacity. Source: pexels.com I help [...]
Note: this is a condensed article based on Kathy's ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. There is just too [...]
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content Marketing Humor: Presentation Create Better Marketing Content with Humor from Kathy Klotz-Guest How [...]
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a 'funny' quest - or a quest for what's [...]
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this [...]
June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor
I admit it. I want to be one Tough Mudder because it represents grit, tenacity, and the best about competing in a hardcore athletic event: finding your capacity for being better. Create a Customer Movement Tough Mudder is a great example of marketing because the focus is not [...]
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides! I'm holding him to [...]
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She is the creator of the [...]
I cringe every time I hear the "Women aren't funny" nonsense. Well, they haven't met me or the many women entrepreneur friends I know. There are some general truths to this 'mythology' based on research, however. Women need to do is start showing up and engaging - jokes [...]
