Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don't know a person well, you don't jump straight into trying to seal the deal. Remember the guy or girl that gives way too much information to move [...]
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we’re guilty of complicating things [...]
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty sure he wouldn't describe himself this way (he's humble), he's a master at [...]
Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts - and I don't throw that term around liberally - Jill Konrath. Always a breath of fresh, no-nonsense Midwestern common sense on sales, [...]
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor - a topic near and dear to both [...]
Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks including Tim Washer and Brian Carter. Many companies are risk-averse when it comes to [...]
Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It's the worst. We've all heard it, done it and regretted it after. Jargon is more than just lazy; it's marketing air pollution. I call it "Jargon-monoxide poisoning" and it costs you more than you think. Jargon is [...]
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps to Kick-ass Storytelling to Bring Out Your (and Your Audience's) Inner Superhero. Marketing [...]
My Favorite Marketing Podcasts I started my podcasts series with a tongue-in-cheek title just over 1.5 years ago. Kathy Klotz-Guest on blogtalkradio.com The idea was to have fun with great guests where we could discuss marketing in a human way without the talking head, self-promotional, jargon-laden [...]
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the co-author of The Power of Visual Storytelling) and what you need to know [...]
