The Newest CMO Buzzword with a Cause: Human

In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!....Stop with the marketing jargonstipation! Well, actually, I should back up and explain. I named my company – Keeping it Human – about 4 [...]

By |2017-02-21T19:34:53+00:00September 24, 2013|

Scaling Customer Relationships Means Scaling the Human Element

Marketing Automation is Not a Customer Relationship-Building Strategy Social media is about people. Marketers know this. We’ve talked about it forever. Yet, we want to scale, so we throw technology at the issue. Because technology scales everything right? Wrong. The ‘Human Element’ matters. People, too, must scale.   [...]

By |2018-01-06T02:51:56+00:00August 2, 2013|