Science of Storytelling – What Marketers Can Learn

On Thursday, May 2nd, I talked about the latest research on neuroscience and neuromarketing and how it applies to storytelling. What should marketers know so they can better connect with customers? Listen to the podcast and find out. Listen to internet radio with kathyklotzguest on BlogTalkRadio

By |2013-05-03T16:46:42+00:00May 3, 2013|

A Marketer’s Hu-manifesto on Humor

Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and [...]

By |2017-02-21T20:26:19+00:00April 5, 2013|

Create a Marketing Movement from the Inside Out

I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too many businesses focus resources on marketing individual products and services. While that is [...]

By |2018-01-06T02:40:06+00:00March 29, 2013|