Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty sure he wouldn't describe himself this way (he's humble), he's a master at [...]
June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor
There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important marketing champions.What do you need to engage them? Why should they care? Before you [...]
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting with a few minor tweaks. You can read the original [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is even more important today. The explosion in data and “content,” and the [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is even more important today. The explosion in data and “content,” and the [...]
So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other companies. The goal of marketing in the early stages of contact – just like in dating – is [...]
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. [...]
