Want More Innovation? Start with Your Business Culture

Innovation and Culture On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation. We're obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren't [...]

By |2017-02-21T20:00:29+00:00June 15, 2013|

Leapfrogging Your Brand – Why it Matters

I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as much attention to these days - we're too busy being buried in tactical [...]

By |2013-05-10T16:21:50+00:00May 10, 2013|

Create a Marketing Movement from the Inside Out

I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too many businesses focus resources on marketing individual products and services. While that is [...]

By |2018-01-06T02:40:06+00:00March 29, 2013|