Nest Labs: Great Products Still Need Great Marketing Stories

I gave a workshop recently about humanizing products and marketing, and we talked about why narrative and great stories matter during design and in our customer communications. Stories of empathy and customer needs inform the design process, and, when we know what challenge we’re addressing with our products, [...]

By |2018-01-06T02:56:01+00:00May 24, 2013|

Secrets of Executive Communications Jedi Masters

Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; they connect. They don’t follow a script – they paint a picture with [...]

By |2018-01-06T02:25:19+00:00December 21, 2012|

Successful Product Videos Aren’t About Products

Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and metaphorically – as love between two bloggers blossoms as a result of a [...]

By |2017-02-21T21:01:10+00:00November 19, 2012|