Product Design with Applied Improvisation

On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from our conversation: 1. At the heart of improv and product design using design [...]

By |2017-02-09T01:05:47+00:00October 23, 2014|

Customer Stories Power Your Products—and Your Marketing

While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most important storytelling, however, happens before and while the product is being built. The savviest designers know that telling the story of your customer [...]

By |2017-02-21T18:34:01+00:00February 2, 2014|

Jobs’ Genius: Making Technology More Human

Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music for years to come. His contributions were far reaching, and among the most [...]

By |2017-02-14T01:51:43+00:00October 6, 2011|