Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts - and I don't throw that term around liberally - Jill Konrath. Always a breath of fresh, no-nonsense Midwestern common sense on sales, [...]
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your customer; it’s a marketing and sales problem for you that shouldn’t be ignored. [...]
Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are so many examples of salespeople that are aggressive and "un-human." Yet, selling is [...]
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer [...]
