Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II

Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, [...]

By |2018-01-06T02:54:50+00:00June 28, 2013|

SVPMA: Humanize Your Product From the Inside Out

On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's how you humanize and align product with marketing! Stories don't just happen after [...]

By |2017-02-21T20:42:29+00:00May 20, 2013|