We all know there is way too much jargon in tech. I make it my mission to fight it. It's pervasive. Jargon, like a virus, multiplies. Jargon hurts your business. There is just too much noise out there; and if I can't 'get' what you do, I'll move [...]
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully connecting with people. When marketing communication is brief, focused, and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see [...]
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few things. It’s also a great time to revisit your company’s messaging and see [...]
I love the wonderfully heartwarming classic holiday special, “Frosty the Snowman.” This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like wonder. Who wouldn’t like it?! Then, someone gave us a DVD of holiday [...]
Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music for years to come. His contributions were far reaching, and among the most [...]
Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets you far ahead of the pack. Whether it’s your offerings, your service, all [...]
