Note: This is an updated post from last year. The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness – more so than the marketing stories we tell externally. There is no sound wall between external and internal worlds. That means before [...]
As a storyteller and marketer, I’m constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the world with their vision – sometimes in a disruptive way with technology, and sometimes in more subtle ways with a human touch. As with [...]
On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience. How Storytelling Improves the Customer Experience from Society for New Communications Research (SNCR) Here are some of the takeaways: 1. Content strategy can't exist on [...]
As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging [...]
There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important marketing champions.What do you need to engage them? Why should they care? Before you [...]
I am a marketer. I am also an improviser. That means I am also a storyteller. Like improvisation, all great marketing is ultimately storytelling. Before I threw myself (slightly kicking and screaming) into improvisation, I did sketch comedy and stand-up. Few things will help you stretch your [...]
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting with a few minor tweaks. You can read the original [...]
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I do that on stage) to improve client outcomes. Improvisation does not mean “winging [...]
