In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as [...]
My post was published in July in the Convince & Convert blog. Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And [...]
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of fear, not hope. The American public overall is split on this issue. This [...]
On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience. How Storytelling Improves the Customer Experience from Society for New Communications Research (SNCR) Here are some of the takeaways: 1. Content strategy can't exist on [...]
Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a [...]
