Create a Marketing Movement from the Inside Out

I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too many businesses focus resources on marketing individual products and services. While that is [...]

By |2018-01-06T02:40:06+00:00March 29, 2013|

Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer Merchant (Part II of II)

KKG: You and I both agree culture eats strategy for breakfast. AMEN! What’s the “breakfast of champions” that culture must have to thrive? Put another way, if there were two elements that created culture “oxygen,” what would they be? They would be Questions and Curiosity. Most problems left [...]

By |2012-03-29T22:58:00+00:00March 29, 2012|