I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog post below is an updated version of the original piece I wrote about [...]
I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too many businesses focus resources on marketing individual products and services. While that is [...]
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity of information have left audiences with a glut of ‘data’ and, yet, a [...]
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on a feeling of connection rather than on some objective, decision-making criteria. Yep. Humans [...]
