How to Strengthen and Build Storytelling Culture

I have written (and chatted) at length about ways to build storytelling culture over the years. In this short clip for my ‘Yes And Brand’ Show I give 3 specific ways to reinforce a storytelling culture in any organization.

Here is a link to my prior article on how Zappos uses storytelling to redefine a story culture around customer service. Enjoy.

What do you think? How do you and your organization build storytelling culture? Leave me a comment.

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