On Saturday, May 18, I gave a workshop to the SVPMA – the Silicon Valley Product Management Association – on how to use customers’ human needs to design better products and craft marketing stories. That’s how you humanize and align product with marketing! Stories don’t just happen after a product is designed. Stories about customers drive the design itself. Attached are the slides from my session. Enjoy.
Kathy Klotz-Guest
kathy@keepingithuman.com
