Hey Chief Relationship Officer! Scaling Relationships is Your Top Job
My article, "Hey, Chief Relationship Officer," has been published on the Nimble Blog. Read the article. You know you want to!
Shake Up Your Product Storytelling
My Feature, "Once Upon a Time," was published online and in print by Pragmatic Marketing Magazine. Read Once Upon a Time...
Video: Think Like an Improviser, Speak Like Your Customer – AINx Talk from the 2012 Applied Improv Network World Conference
View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference Think Like an Improviser, Speak Like a Customer Blah, blah, blah, blah. This is what customers hear when we drone on about [...]
Connect “Like a Boss” – 9 Secrets of Master Communicators and The World’s Best Brands, Part II/II
This post is Part II of II. Read Part I. Always keep people at the center of your focus. This demonstrates empathy and empathy matters. Imagine you sell to executives, and you know they are [...]
Connect “Like a Boss” – 9 Secrets of Master Communicators and The World’s Best Brands, Part I
Keep Communications Human in a World of Partial Attention. It Starts with Connecting. What does it mean to "Keep it Human" in the way you communicate? Great leaders and brands don't communicate; they connect. They [...]
Going Mobile! A Podcasting Trends Chat with Stitcher CTO and Co-Founder Peter de Vroede
Podcast and On-Demand Content Trends Today, I had the great pleasure to talk to my colleague, Peter deVroede, the CTO and Co-Founder of on-demand podcast company, Stitcher. The company currently serves up over 18,000 audio [...]
When “Funny” Isn’t: A Social Media Humor Fail
Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured [...]
Scaling Customer Relationships Means Scaling the Human Element
Marketing Automation is Not a Customer Relationship-Building Strategy Social media is about people. Marketers know this. We’ve talked about it forever. Yet, we want to scale, so we throw technology at the issue. Because technology [...]
The Social Enterprise – Lessons on Content, Internal Advocacy and the Human Element From IBM’s Susan Emerick
Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM [...]
My interview with the The Glass Hammer
My interview with the The Glass Hammer on women executives and humor….I had lots to say!
Podcast: Customer Delight in a Social World – a Chat with CustomerThink CEO Bob Thompson
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so [...]
Great Companies Aren’t Just Storytellers: They Act on the Company Story to Drive Results
Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and [...]
Podcast: When Bad Messaging Happens to Good Business – Signs and Fixes
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people [...]
Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, [...]
What’s the Future of Business? My WTF Chat with Brian Solis
This podcast with Brian Solis from Altimeter discusses the future of business, the Human API, and why business must rethink shared customer experiences.
Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because [...]
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
Want More Innovation? Start with Your Business Culture
Innovation and Culture On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation. We're obsessed with innovation today. Yes, [...]
