KKG: You and I both agree culture eats strategy for breakfast. AMEN! What’s the “breakfast of champions” that culture must have to thrive? Put another way, if there were two elements that created culture “oxygen,” [...]
The following blog post is a compilation from a Q&A with Nilofer Merchant. Nilofer, formerly the founder and CEO of Rubicon, is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford. After [...]
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we [...]
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of [...]
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
No joke! Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it [...]
No joke! Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it [...]
I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, [...]
I watched Moneyball several weeks ago. Though I’m not a huge baseball nut (I enjoy it on occasion, admittedly); I watched it for the great story (and let’s face it, Brad Pitt being in it [...]
We had a great time with the Stanford Course on January 21. In that workshop, we did lots of fun, playful and interactive exercises designed to have people flexing their creative muscles. Here are some [...]
Download the PDF here: A More Human Model for Brainstorming
Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are [...]
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few [...]
I love the wonderfully heartwarming classic holiday special, “Frosty the Snowman.” This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like [...]
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was [...]
Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting [...]
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Reach out at Kathy@keepingithuman.com
Phone: 408.981.3614
Friday Fun: Conference Cartoon Introducing the Friday cartoon. Today it's the Conference cartoon. I am learning to draw freehand. As a [...]
I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on [...]
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