There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first [...]
A Southern ex-boss from my high-tech marketing days (and with whom I have become good friends) used to say, “The sun doesn’t always shine on the same dog’s ass all the time.” His offbeat managerial [...]
The Center for Creative Leadership writes about four mindsets that inhibit positive organizational change. One of those mindsets that pervades and stops progress in its tracks is a “yes, but…” mentality. You know the type [...]
Too often businesses lament the lack of immediate return on investment (ROI) in new media. ‘If we can’t monetize it, we shouldn’t do it’ is a common complaint. Yet, the reason companies must understand social [...]
Published in Social Media Today August 2010 New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and [...]
Link to original article Marketing with Video: What’s the Story? Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video [...]
A More Social, "Human" Model for Brainstorming Means Better Business Outcomes Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. [...]
May 6, 2011 Digital Impact Conference in NYC. Kathy spoke on storytelling in the age of video. http://www.prsa.org/Conferences/DigitalImpact/full.program
So you want to jump into online video for your business? In my research on best practices for online business video, I’ve had the privilege of interviewing marketers from Cisco, Ford, IBM, Goodwill Industries International [...]
The Economist this week (Sept 20) published an interesting editorial called “Down with Fun: The Depressing Vogue for Having Fun at Work.“ At a high level: fun is great, but FUN by MBO is (oxy) [...]
Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good [...]
If you read my blog frequently, you know how I feel about using fun and humor to cut through the “blah, blah, boring” in b2b. One of my new favorites from Cisco is a video [...]
New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media [...]
Humor Drives Profits: The Creativity - Innovation Connection Humor is good business. In fact, it’s critical to the creative, innovative process that drives strategic advantage in the marketplace. Humor is no longer a “nice to [...]
Laughing at the teacher will be encouraged during a new summer workshop offered through Training and Organizational Development, Using Humor in Your Presentations (HRD 067). The 4-hour-long morning workshop will be taught June 29 by [...]
Research today illustrates that on average women do not take the same career risks that men do. Why? The reasons are complex but they all point back to a very important subject – how women [...]
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Reach out at Kathy@keepingithuman.com
Phone: 408.981.3614
Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. [...]
Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and [...]
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