Building a Customer Service Culture Through Storytelling
Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair [...]
Infographics Storytelling – A Visual Storytelling Chat with Brian Wallace
Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because [...]
Three Ways Marketers Kill Marketing – Video (humor)
There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of [...]
Why Employees Won’t Innovate – Video
There are three big reasons why employees won't innovate: trust; lack of a compelling story; and lack of process. I discuss all of those in more detail in this video. Watch the Video https://www.youtube.com/watch?v=o5W4fCZNdJs&width=745&height=460 [...]
Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story
Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters [...]
Live Stream Success Tips with Ross Brand
Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands [...]
Putting Fun in Entrepreneurship – A Chat with Joel Comm
Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship [...]
Beyond Product Content: A Chat with Robert Rose
Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of [...]
Five Ways That Improv Ups Your Business Game
(My first version of this post appeared in PureMatter blog). I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to [...]
Warren Whitlock Chats Guerrilla Marketing (video)
In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business [...]
Go Daddy’s Empathy Marketing and Humor (video): Chat with Chris Carfi
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and [...]
LinkedIn Summer 2017 Reading List: Stop Boring Me Named
Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are [...]
The Marketing Podcast: Kathy and Douglas Burdett
What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how [...]
Improv in Business Communication Leadership (video)
On June 2nd, Gary Ware and I did our 2nd live stream discussing improv in business and this time we chatted about improv in business Communication (Leadership). A recent #workforce17 conference presentation revealed that 35% [...]
Improv in Business Customer Service and Crisis Communications (video)
Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and crisis communications. We do a few exercises [...]
Mixed Reality Storytelling – Chat with Shel Israel about AR and VR
Mixed Reality Storytelling In this episode from May 26th, 2017 of "yesandbrandshow" my Friday 10AM PDT FB live stream, I talk with Shel Israel. Shel is co-author of The Fourth Transformation with Robert Scoble. We [...]
Business Satire on Medium From Kathy Klotz-Guest
Business Satire on Medium Business Satire on Medium - Kathy Klotz-Guest (image: Kai Oberhauser Unsplash.com) I love writing on the blog and other places including on Medium, especially love to write satire. You [...]
Creativity in Business: How to Find Inspiration and Reduce Risk #yesandbrand show
Creativity in Business In this episode of #yesandbrand, my FB #livestream, I chat about creativity in business with my guest, Carla Johnson. Creativity is critical for business - for innovation and differentiation. So why do [...]
