Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because [...]
There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of [...]
There are three big reasons why employees won't innovate: trust; lack of a compelling story; and lack of process. I discuss all of those in more detail in this video. Watch the Video https://www.youtube.com/watch?v=o5W4fCZNdJs&width=745&height=460 [...]
Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters [...]
Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands [...]
Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship [...]
Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of [...]
(My first version of this post appeared in PureMatter blog). I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to [...]
In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business [...]
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and [...]
Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are [...]
What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how [...]
On June 2nd, Gary Ware and I did our 2nd live stream discussing improv in business and this time we chatted about improv in business Communication (Leadership). A recent #workforce17 conference presentation revealed that 35% [...]
Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and crisis communications. We do a few exercises [...]
Mixed Reality Storytelling In this episode from May 26th, 2017 of "yesandbrandshow" my Friday 10AM PDT FB live stream, I talk with Shel Israel. Shel is co-author of The Fourth Transformation with Robert Scoble. We [...]
Business Satire on Medium Business Satire on Medium - Kathy Klotz-Guest (image: Kai Oberhauser Unsplash.com) I love writing on the blog and other places including on Medium, especially love to write satire. You [...]
Creativity in Business In this episode of #yesandbrand, my FB #livestream, I chat about creativity in business with my guest, Carla Johnson. Creativity is critical for business - for innovation and differentiation. So why do [...]
First, Embrace the Suck. Then Pull Out of It. Embrace the Suck. Dealing with the creative ups and downs is hard. Really hard. Sometimes we feel uncertain and uncomfortable because creativity can be messy - [...]
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Friday the 29th is National Fun at Work Day! Some people think play is frivolous. It isn't. And it's time to [...]
Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to [...]