Financial Marketers: Conservative Does Not Mean Boring!
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This [...]
Comedy in Marketing: Chat with Author David Nihill
On November 17, I had a great time chatting on the podcast with my friend and colleague, author and FunnyBizz founder, David Nihill, about comedy in marketing and speaking. This is a topic near to [...]
Art of Business Storytelling: A Simple Model to Tell Your Story
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned [...]
How to Build Better Connections with People: First, Be Interested Over Interesting
We're all taught to be interesting and fascinating. In part, that's true. There is science that shows we're attracted to what's different, fresh, fascinating. It's great to be those things. And I am all in [...]
Customer Engagement and Vulnerability: Showing a Little Leg Makes People Share
customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability [...]
Content Marketing and Improv
How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe' series, I've had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I've been joined [...]
Business Storytelling Techniques: Story Endings That Rock!
I've said it before: today's business storytelling is predominantly storytelling-lite. Many of the business stories being told just scratch the surface of human emotions because they are too focused on the company, on rational (rather [...]
Take Your Storytelling to 11 with 11 Tips
Just One Tip from 11 Great Storytellers I am on overload. You’re on overload. We’re all feeling it. So instead of the usual list of 100+ tips (who has time?!), I asked some of my [...]
Business Storytelling StoryDNA
DNA Video Hangouts Business Storytelling Techniques: StoryDNA Hosted by Kathy Klotz-Guest and Brian Carter, the business storytelling StoryDNA series of Google Hangouts is all about the future of business storytelling - techniques and [...]
Improv Meets Business Storytelling: Yes And!
Does your business have a ‘Yes, And’ or a ‘No, But’ attitude? Culture, collaboration and storytelling are the focus of this episode. Recently, I had the pleasure of chatting about Business Storytelling with Lianne Picot [...]
Storytelling Strategy (video)
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you [...]
Why Every Organization Should Have a Story Strategy
My post was published in July in the Convince & Convert blog. Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately [...]
Storytelling for Presentations: Video
On Wednesday, August 5th, we had a special episode of the 'Improv and Innovation Cafe'.' I had a great time chatting with my friend, fellow improviser and storyteller, Kat Koppett, about storytelling for presentations and [...]
Employee Storytelling: Video with Garrison Wynn
On Tuesday, August 4th, I had a great time chatting with best-selling author Garrison Wynn about employee storytelling, the stories employees tell and why it matters as a leading indicator and measure of organizational health. [...]
Business Storytelling Vulnerability (Podcast)
Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through [...]
Improv and Content Marketing, Part II (video)
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. [...]
Humor in the Workplace: Video Chat with Drew Tarvin
This week I had a lot of fun chatting with Drew Tarvin, engineer, speaker, improviser and founder of Humor That Works about Humor in the Workplace for our Improv & Innovation Cafe' video series. Humor [...]
Storytelling for Business: Kevin Allison (StoryDNA podcast)
Brian Carter and I are working on a book on Storytelling for Business. We had the great pleasure (and fun) of interviewing Kevin Allison, founder of TheRisk! podcast, storyteller, and former member of MTV's comedy, [...]
